MOTOMURA MEDIA

Category: Web Video

Client: The Mountain School

Purpose: The Mountain School was facing a downturn in enrollment. Everyone at the school felt that a web video would be a wonderful way to show potential families what kind of place the Mountain School.

Result: The video shows inside and outside activities, how student - teacher interaction, interviews with the teachers, and a series of testimonials from the parents describing how their child has benefitted from the school. For some potential parents, the video had an immediate impact on enrollment.

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Category: Marketing/Web/YouTube Video

Client: Baroness

Purpose: Baroness is a Japanese maker of golf course turf maintenance equipment. In 2006, Baroness began to market its products in the US. It decided to make a series of videos to highlight what’s unique about its products and included a number of testimonials from Baroness clients (including superintendents and mechanics).

Results: Baroness made the videos into DVDs and distributed them to its dealers and potential clients. It also showed the videos at tradeshows, uploaded them to YouTube, and embedded them on it website. These videos have become an essential and effective marketing tool for Baroness dealers across the U.S. to virtually demonstrate the products.

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Category: Web/YouTube Video

Client: Waterlily Pond Floral Design

Purpose: Waterlily Pond Floral Design was commissioned to create a colossal floral installation, "Elemental", as part of the de Young Museum's 25th "Bouquets to Art" exhibit in March 2009. The creator, Natasha Lisitsa, wanted to capture the unique process of installing this floral art (20 ft. high, 15 ft. wide, and 800 lb in weight), and to show the reaction of the spectators who would be stunned by the size, design, and color.

Results: Since the installation took about 6 hours, I felt using time-lapsed footage would show the process most effectively. The video benefitted from wonderful photographs of the finished installation and interesting reactions of the spectator. Waterlily Pond sent the YouTube link to many news outlets, publishers, and trade sites, which helped boost its brand as a creative floral design studio.

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Category: Web/YouTube Video

Client: Freedomfromsmokes.com

Purpose: Andrew Rader, LAc. MS is part of an international network of smoking cessation specialists. They use a system of hypnosis that has helped thousands of people all over the world stop smoking in one hour. By creating “Freedom Now”, a smoking cessation web commercial, Andrew wanted to reach out to a wider audience.

Results: As his website is the main marketing outlet, creating an honest message-driven video was crucial. We wanted to show Andrew’s genuine and dedicated persona who is also extremely competent. Having testimonials was also essential as they are living proof of the effectiveness of his hypnosis.

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Category: TV/Web Video

Client: Link TV

Purpose: Climate Change Hits Home is a series of 11 short shows, each focusing on different examples of climate change that directly affect the US. The series was shown weekly as a count down to the Copenhagen Climate Summit in 2009. This video is a compilation of the series made for Link TV.

Results: The challenge of producing Climate Change Hits Home was to make the show neither too alarmist nor too light-hearted. Our solution was to use hand-drawn pictures and graphs as buffer amid often-frightening footage of extreme climate. The show also relied upon a clever usage of multimedia such as motion footage, still photos, maps, data, and newspaper.

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Category: Web/YouTube Video

Client: Marriage Prep 101

Purpose: Marriage Prep 101 is a monthly workshop run by Dr. Michelle Gannon and Dr. Patrick Gannon for serious couples who like to deepen their relationship and prepare for their marriage life. They wanted to substantiate their website by adding a video that shows what their workshop is like and who they are in person.

Results: Through this video, they feel they accomplished the goal of making the potential participants more comfortable about their workshop and them as teachers. Building trust and credibility is important for their workshop to succeed, and certainly the video like this enhances those aspect.

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Category: Documentary/Fundraising Video

Client: Mike Cosby

Purpose: Mike Cosby has devoted 17 years to youth development in multicultural communities, nearly five of those as Vice President of northern California’s largest inner-city youth serving organization, Boys & Girls Clubs of San Francisco. Based on his experience, he wanted to produce this documentary about how youth with disadvantaged backgrounds can foster and strengthen their identity by relying on their experience as asset and source of resiliency.

Results: He created this 12 min. short documentary that serves as a foundation of the feature-length film as well as a fundraising piece.

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Category: Fundraising/Documentary Video

Client: JOHUD

Purpose: Jordanian Hashimite Fund for Human Development (JOHUD)  wanted to produce a video that highlights the success and achievement of its various social programs across Jordan.  As Jordan lacks natural resources and relies on foreign aid to develop self-sustainability, fundraising effort is crucial.

Results: Using visual medium like video is extremely effective way to showcase how aid has directly helped create domestic economic initiatives, alleviate poverty, and provide educational programs to the public.

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Category: Fundraising/Promotional Video

Client: Bay Area Center for Waldorf Teacher Training

Purpose: The Bay Area Center for Waldorf Teacher Training (BACWTT) felt it needed to reach out to potential financial supporters and to recruit new students through a video that portrays what the programs are like and what makes this teacher training special.

Results: The video includes testimonials of the current students talking about how transformative their experience has been and the alumni talking about how their training here prepared them in the real world of teaching. BACWTT distributes DVDs of the video widely to potential donor and students, and has uploaded it to its website.

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Category: Wedding Video

Client: California Wedding Story

Motomura Media has started to collaborate with California Wedding Story who specializes in wedding planning for Japanese couples living in the U.S. as well as in Japan. Chikara’s bilingual expertise helps ease some language barrier for those relatives visiting from Japan and unable to speak English.

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Category: Web/YouTube Video

Client: Saint Mary’s College Leadership Studies

Purpose: The Leadership Studies Programs are constantly reaching out to the prospective students, and this video is one of their tools to illustrate their programs through photos, student testimonials and descriptive text.

Results: The video has been shown at trades shows and conferences and also uploaded to YouTube. This is one of a good example showing how you can create an effective video using just still photos, text, and music.

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Category: Movie Trailer/YouTube Video
Client: LinV Films
Purpose: On The Starting Line is an independent feature film about a teenage girl’s desire and struggle to perform with the color guard of a world class drum corps. This modern coming-of-age story offers a contemporary and honest glimpse into the dramatic and highly competitive world of pageantry performance.
Results: This is the trailer that was shown at some drum corps competition and also has been uploaded to YouTube to garner interest in the film.

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